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 Video: What is a Stock Split?
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| Alliance Data Systems is a provider of data-driven marketing, loyalty and payment solutions serving consumer-based industries. Co. operates in two segments: LoyaltyOne® and Card Services. LoyaltyOne provides coalition and short-term loyalty programs through the Canadian AIR MILES® Reward Program and BrandLoyalty Group B.V. Co.'s Card Services business is a provider of private label, co-brand, general purpose and business credit card programs, digital payments, including Bread®, and Comenity-branded financial services. Co.'s client base of companies and online merchants consists primarily of consumer-based businesses. According to our ADS split history records, ADS has had 1 split. | |
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ADS (ADS) has 1 split in our ADS split history database. The split for ADS took place on November 08, 2021. This was a 1253 for 1000 split, meaning for each 1000 shares of ADS owned pre-split, the shareholder now owned 1253 shares. For example, a 1000 share position pre-split, became a 1253 share position following the split.
When a company such as ADS splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the ADS split history from start to finish, an original position size of 1000 shares would have turned into 1253 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into ADS shares, starting with a $10,000 purchase of ADS, presented on a split-history-adjusted basis factoring in the complete ADS split history.
Growth of $10,000.00
With Dividends Reinvested
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| Start date: |
12/09/2014 |
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| End date: |
04/01/2022 |
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| Start price/share: |
$221.14 |
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| End price/share: |
$56.80 |
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| Starting shares: |
45.22 |
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| Ending shares: |
48.63 |
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| Dividends reinvested/share: |
$7.83 |
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| Total return: |
-72.38% |
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| Average Annual Total Return: |
-16.13% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$2,763.04 |
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| Years: |
7.31 |
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Growth of $10,000.00
Without Dividends Reinvested
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| Start date: |
12/09/2014 |
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| End date: |
04/01/2022 |
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| Start price/share: |
$221.14 |
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| End price/share: |
$56.80 |
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| Dividends collected/share: |
$7.83 |
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| Total return: |
-70.77% |
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| Average Annual Total Return: |
-15.48% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$2,923.50 |
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| Years: |
7.31 |
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| Date |
Ratio |
| 11/08/2021 | 1253 for 1000 |
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