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Blue Apron Holdings provides recipes, ingredients, and cooking techniques. Co.'s products are: meals, which include a Two-Serving Plan and a Four-Serving Plan; wine, which deliver wines through Blue Apron Wine, its direct-to-consumer wine delivery service, including custom red and white wines, tasting notes, pairing tips, and the story behind each wine; market, which features various cooking tools, utensils, pantry items, and add-on products for different culinary occasions through Blue Apron Market, its e-commerce marketplace; and digital experience, which provides how-to cooking videos, stories about its suppliers, and its collection of recipes that customers can access on their own. According to our APRN split history records, Blue Apron Holdings has had 1 split.
APRN split history picture
Blue Apron Holdings (APRN) has 1 split in our APRN split history database. The split for APRN took place on June 17, 2019. This was a 1 for 15 reverse split, meaning for each 15 shares of APRN owned pre-split, the shareholder now owned 1 share. For example, a 1000 share position pre-split, became a 66.6666666666667 share position following the split.

When a company such as Blue Apron Holdings conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the APRN split history from start to finish, an original position size of 1000 shares would have turned into 66.6666666666667 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Blue Apron Holdings shares, starting with a $10,000 purchase of APRN, presented on a split-history-adjusted basis factoring in the complete APRN split history. APRN split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 06/29/2017
End date: 09/22/2020
Start price/share: $150.00
End price/share: $6.65
Dividends collected/share: $0.00
Total return: -95.57%
Average Annual Total Return: -61.83%
Starting investment: $10,000.00
Ending investment: $443.21
Years: 3.24
Date Ratio
06/17/20191 for 15
APRN is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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