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Ascena Retail Group is a specialty retailer of apparel for women and tween girls. Co. operates its business in four reportable segments: Premium Fashion, Plus Fashion, Kids Fashion and Value Fashion. Co.'s Premium Fashion segment consists of its Ann Taylor and LOFT brands; its Plus Fashion segment consists of its Lane Bryant and Catherines brands; its Kids Fashion segment consists of its Justice brand; and its Value Fashion segment consists of its Dressbarn brand. All of Co.'s segments sell fashion merchandise to the women's and girls' apparel market across a range of ages, sizes and demographics. According to our ASNA split history records, Ascena Retail Group has had 2 splits.
ASNA split history picture
Ascena Retail Group (ASNA) has 2 splits in our ASNA split history database. The first split for ASNA took place on April 04, 2012. This was a 2 for 1 split, meaning for each share of ASNA owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. ASNA's second split took place on December 19, 2019. This was a 1 for 20 reverse split, meaning for each 20 shares of ASNA owned pre-split, the shareholder now owned 1 share. For example, a 2000 share position pre-split, became a 100 share position following the split.

When a company such as Ascena Retail Group splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Ascena Retail Group conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the ASNA split history from start to finish, an original position size of 1000 shares would have turned into 100 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Ascena Retail Group shares, starting with a $10,000 purchase of ASNA, presented on a split-history-adjusted basis factoring in the complete ASNA split history. ASNA split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 04/05/2010
End date: 04/01/2020
Start price/share: $274.40
End price/share: $1.17
Dividends collected/share: $0.00
Total return: -99.57%
Average Annual Total Return: -42.07%
Starting investment: $10,000.00
Ending investment: $42.63
Years: 10.00
Date Ratio
04/04/20122 for 1
12/19/20191 for 20
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