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Avon Products is a manufacturer and marketer of beauty and related products. Co.'s product categories are Beauty and Fashion & Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion & Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children's products and nutritional products. Co.'s business is conducted primarily in one channel, direct selling. Co.'s reportable segments are based on geographic operations and include commercial business units in Latin America; Europe, Middle East and Africa; and Asia Pacific. According to our AVP split history records, Avon Products has had 4 splits.
AVP split history picture
Avon Products (AVP) has 4 splits in our AVP split history database. The first split for AVP took place on May 18, 1989. This was a 4 for 3 split, meaning for each 3 shares of AVP owned pre-split, the shareholder now owned 4 shares. For example, a 1000 share position pre-split, became a 1333.33333333333 share position following the split. AVP's second split took place on June 04, 1996. This was a 2 for 1 split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 1333.33333333333 share position pre-split, became a 2666.66666666667 share position following the split. AVP's third split took place on September 14, 1998. This was a 2 for 1 split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 2666.66666666667 share position pre-split, became a 5333.33333333333 share position following the split. AVP's 4th split took place on June 01, 2004. This was a 2 for 1 split, meaning for each share of AVP owned pre-split, the shareholder now owned 2 shares. For example, a 5333.33333333333 share position pre-split, became a 10666.6666666667 share position following the split.

When a company such as Avon Products splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the AVP split history from start to finish, an original position size of 1000 shares would have turned into 10666.6666666667 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Avon Products shares, starting with a $10,000 purchase of AVP, presented on a split-history-adjusted basis factoring in the complete AVP split history. AVP split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 02/27/2007
End date: 02/24/2017
Start price/share: $36.65
End price/share: $4.54
Starting shares: 272.85
Ending shares: 353.82
Dividends reinvested/share: $5.46
Total return: -83.94%
Average Annual Total Return: -16.71%
Starting investment: $10,000.00
Ending investment: $1,606.68
Years: 10.00
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 02/27/2007
End date: 02/24/2017
Start price/share: $36.65
End price/share: $4.54
Dividends collected/share: $5.46
Total return: -72.70%
Average Annual Total Return: -12.18%
Starting investment: $10,000.00
Ending investment: $2,728.57
Years: 10.00
Date Ratio
05/18/19894 for 3
06/04/19962 for 1
09/14/19982 for 1
06/01/20042 for 1
AVP is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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