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Emmis Communications is a holding company. Through its subsidiaries, Co. is a media company, principally focused on radio broadcasting. Co. owns Frequency Modulation (FM) and Amplitude Modulation radio stations in New York, Indianapolis, and Austin. One of the FM radio stations that Co. owns in New York is operated pursuant to a Local Marketing Agreement whereby a third party provides the programming for the station and sells all advertising within that programming. In addition to its radio properties, Co. also publishes Indianapolis Monthly and operates Digonex Technologies, Inc., a pricing business. According to our EMMS split history records, Emmis Communications has had 2 splits.
EMMS split history picture
Emmis Communications (EMMS) has 2 splits in our EMMS split history database. The first split for EMMS took place on February 25, 2000. This was a 2 for 1 split, meaning for each share of EMMS owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. EMMS's second split took place on July 08, 2016. This was a 1 for 4 reverse split, meaning for each 4 shares of EMMS owned pre-split, the shareholder now owned 1 share. For example, a 2000 share position pre-split, became a 500 share position following the split.

When a company such as Emmis Communications splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Emmis Communications conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the EMMS split history from start to finish, an original position size of 1000 shares would have turned into 500 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Emmis Communications shares, starting with a $10,000 purchase of EMMS, presented on a split-history-adjusted basis factoring in the complete EMMS split history. EMMS split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/15/2009
End date: 10/14/2019
Start price/share: $5.84
End price/share: $4.75
Dividends collected/share: $0.00
Total return: -18.66%
Average Annual Total Return: -2.04%
Starting investment: $10,000.00
Ending investment: $8,136.98
Years: 10.00
Date Ratio
02/25/20002 for 1
07/08/20161 for 4
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