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Video: What is a Stock Split?
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Fluent, Inc. is engaged in performance marketing, delivering customer acquisition solutions through its digital media portfolio, global commerce partnerships, and proprietary data and tech. Co. offers brands to consumers through outcome-based programs across untapped channels, including its post-transaction ad solution and reward discovery platform. Co. delivers data and performance-based customer acquisition services for over 500 consumer brands, direct marketers, and agencies across a range of industries, including media & entertainment, financial products & services, health & life sciences, retail & consumer, and staffing & recruitment. According to our FLNT split history records, Fluent has had 1 split. | |
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Fluent (FLNT) has 1 split in our FLNT split history database. The split for FLNT took place on April 12, 2024. This was a 1 for 6 reverse split, meaning for each 6 shares of FLNT owned pre-split, the shareholder now owned 1 share. For example, a 1000 share position pre-split, became a 166.666666666667 share position following the split.
When a company such as Fluent conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.
Looking at the FLNT split history from start to finish, an original position size of 1000 shares would have turned into 166.666666666667 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Fluent shares, starting with a $10,000 purchase of FLNT, presented on a split-history-adjusted basis factoring in the complete FLNT split history.

Growth of $10,000.00
With Dividends Reinvested
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Start date: |
08/26/2016 |
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End date: |
06/20/2025 |
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Start price/share: |
$29.40 |
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End price/share: |
$1.81 |
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Starting shares: |
340.14 |
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Ending shares: |
446.24 |
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Dividends reinvested/share: |
$4.96 |
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Total return: |
-91.92% |
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Average Annual Total Return: |
-24.81% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$808.15 |
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Years: |
8.82 |
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Growth of $10,000.00
Without Dividends Reinvested
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Start date: |
08/26/2016 |
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End date: |
06/20/2025 |
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Start price/share: |
$29.40 |
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End price/share: |
$1.81 |
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Dividends collected/share: |
$4.96 |
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Total return: |
-76.97% |
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Average Annual Total Return: |
-15.33% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$2,303.75 |
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Years: |
8.82 |
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Date |
Ratio |
04/12/2024 | 1 for 6 |
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