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Video: What is a Stock Split?
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Gannett is a digitally-focused media and marketing solutions company. Co.'s segments include: Publishing, which includes advertising and marketing services to local, classified, and national advertising across multiple platforms, including print, online, mobile, and tablet as well as publications, and circulation sales including home delivery, digital distribution and single copy sales of its publications; and Digital Marketing Solutions, which includes advertising and marketing services, including search advertising, display advertising, search optimization, social media, website development, web presence products, customer relationship management, and software-as-a-service solutions. According to our GCI split history records, Gannett has had 2 splits. | |
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Gannett (GCI) has 2 splits in our GCI split history database. The first split for GCI took place on January 06, 1987. This was a 2 for 1
split, meaning for each share of GCI owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. GCI's second split took place on October 07, 1997. This was a 2 for 1
split, meaning for each share of GCI owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split.
When a company such as Gannett splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the GCI split history from start to finish, an original position size of 1000 shares would have turned into 4000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Gannett shares, starting with a $10,000 purchase of GCI, presented on a split-history-adjusted basis factoring in the complete GCI split history.
Growth of $10,000.00
With Dividends Reinvested
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Start date: |
04/22/2014 |
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End date: |
04/18/2024 |
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Start price/share: |
$14.90 |
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End price/share: |
$2.50 |
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Starting shares: |
671.14 |
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Ending shares: |
1,138.76 |
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Dividends reinvested/share: |
$7.60 |
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Total return: |
-71.53% |
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Average Annual Total Return: |
-11.81% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$2,846.71 |
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Years: |
10.00 |
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Growth of $10,000.00
Without Dividends Reinvested
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Start date: |
04/22/2014 |
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End date: |
04/18/2024 |
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Start price/share: |
$14.90 |
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End price/share: |
$2.50 |
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Dividends collected/share: |
$7.60 |
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Total return: |
-32.21% |
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Average Annual Total Return: |
-3.81% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$6,781.81 |
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Years: |
10.00 |
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Date |
Ratio |
01/06/1987 | 2 for 1
| 10/07/1997 | 2 for 1
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