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Video: What is a Stock Split?

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Alphabet is a holding company. Through its subsidiaries, Co. is engaged in its primary business, Google, comprises of Google Services and Google Cloud segments. Google Services' main products and platforms include ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. Google Services delivers both performance advertising and brand advertising. Google Cloud invests in infrastructure, security, data management, analytics and artificial intelligence. Co. report non-Google businesses collectively as Other Bets. Other Bets primarily engaged in the sale of health technology and internet services. According to our GOOG split history records, Alphabet has had 3 splits.
GOOG split history picture
Alphabet (GOOG) has 3 splits in our GOOG split history database. The first split for GOOG took place on March 27, 2014. This was a 2002 for 1000 split, meaning for each 1000 shares of GOOG owned pre-split, the shareholder now owned 2002 shares. For example, a 1000 share position pre-split, became a 2002 share position following the split. GOOG's second split took place on April 27, 2015. This was a 10027455 for 10000000 split, meaning for each 10000000 shares of GOOG owned pre-split, the shareholder now owned 10027455 shares. For example, a 2002 share position pre-split, became a 2007.496491 share position following the split. GOOG's third split took place on July 18, 2022. This was a 20 for 1 split, meaning for each share of GOOG owned pre-split, the shareholder now owned 20 shares. For example, a 2007.496491 share position pre-split, became a 40149.92982 share position following the split.

When a company such as Alphabet splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.

Looking at the GOOG split history from start to finish, an original position size of 1000 shares would have turned into 40149.92982 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Alphabet shares, starting with a $10,000 purchase of GOOG, presented on a split-history-adjusted basis factoring in the complete GOOG split history. GOOG split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 03/28/2014
End date: 12/06/2022
Start price/share: $27.92
End price/share: $97.31
Dividends collected/share: $0.00
Total return: 248.53%
Average Annual Total Return: 15.43%
Starting investment: $10,000.00
Ending investment: $34,840.73
Years: 8.70
Date Ratio
03/27/20142002 for 1000
04/27/201510027455 for 10000000
07/18/202220 for 1
GOOG is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

GOOGL Split History
GPS Split History
GRIL Split History
GRPN Split History
GSOL Split History
GTIM Split History
H Split History
HD Split History
HHS Split History
HIBB Split History

Also explore: GOOG shares outstanding history

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