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Harte Hanks provides a range of marketing services, in media from direct mail to email. These include: Agency and Digital Services, which focuses on direct and digital communications for both consumer and business-to-business markets; Database Marketing Solutions and Business-to-Business Lead Generation, which provides insight and analytics, customer data integration, and marketing communications tools; Direct Mail, Logistics, and Fulfillment, which includes digital printing, mail optimization, tracking, commingling, shrink wrapping, and other mailings; and Contact Centers, which operates teleservice workstations and provides contact center solutions such as speech, voice and video chat. According to our HHS split history records, Harte Hanks has had 4 splits.
HHS split history picture
Harte Hanks (HHS) has 4 splits in our HHS split history database. The first split for HHS took place on December 18, 1995. This was a 3 for 2 split, meaning for each 2 shares of HHS owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. HHS's second split took place on March 17, 1998. This was a 2 for 1 split, meaning for each share of HHS owned pre-split, the shareholder now owned 2 shares. For example, a 1500 share position pre-split, became a 3000 share position following the split. HHS's third split took place on May 31, 2002. This was a 3 for 2 split, meaning for each 2 shares of HHS owned pre-split, the shareholder now owned 3 shares. For example, a 3000 share position pre-split, became a 4500 share position following the split. HHS's 4th split took place on February 01, 2018. This was a 1 for 10 reverse split, meaning for each 10 shares of HHS owned pre-split, the shareholder now owned 1 share. For example, a 4500 share position pre-split, became a 450 share position following the split.

When a company such as Harte Hanks splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Harte Hanks conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the HHS split history from start to finish, an original position size of 1000 shares would have turned into 450 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Harte Hanks shares, starting with a $10,000 purchase of HHS, presented on a split-history-adjusted basis factoring in the complete HHS split history. HHS split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 02/23/2009
End date: 02/21/2019
Start price/share: $54.30
End price/share: $3.70
Starting shares: 184.16
Ending shares: 256.39
Dividends reinvested/share: $23.65
Total return: -90.51%
Average Annual Total Return: -20.98%
Starting investment: $10,000.00
Ending investment: $949.23
Years: 10.00
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 02/23/2009
End date: 02/21/2019
Start price/share: $54.30
End price/share: $3.70
Dividends collected/share: $23.65
Total return: -49.63%
Average Annual Total Return: -6.63%
Starting investment: $10,000.00
Ending investment: $5,035.86
Years: 10.00
Date Ratio
12/18/19953 for 2
03/17/19982 for 1
05/31/20023 for 2
02/01/20181 for 10
HHS is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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