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Video: What is a Stock Split?


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Starwood Hotels & Resorts Worldwide is a hotel and leisure company. Co.'s hotel business is focused on the global operation of hotels and resorts primarily in the luxury and upper upscale segments of the lodging industry. The vacation ownership and residential business acquires, develops and operates vacation ownership resorts, markets and sells vacation ownership interests and residential units, and provides financing to customers who purchase such interests. As of Dec 31 2015, Co.'s hotel business included 1,282 owned, managed or franchised hotels, while its vacation ownership and residential business included 15 stand-alone vacation ownership resorts and residential properties. According to our HOT split history records, HOT has had 2 splits.
HOT split history picture
HOT (HOT) has 2 splits in our HOT split history database. The first split for HOT took place on June 20, 1995. This was a 1 for 6 reverse split, meaning for each 6 shares of HOT owned pre-split, the shareholder now owned 1 share. For example, a 1000 share position pre-split, became a 166.666666666667 share position following the split. HOT's second split took place on January 28, 1997. This was a 3 for 2 split, meaning for each 2 shares of HOT owned pre-split, the shareholder now owned 3 shares. For example, a 166.666666666667 share position pre-split, became a 250 share position following the split.

When a company such as HOT splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as HOT conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the HOT split history from start to finish, an original position size of 1000 shares would have turned into 250 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into HOT shares, starting with a $10,000 purchase of HOT, presented on a split-history-adjusted basis factoring in the complete HOT split history. HOT split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 02/23/2009
End date: 11/28/2017
Start price/share: $11.03
End price/share: $77.05
Starting shares: 906.62
Ending shares: 1,054.83
Dividends reinvested/share: $10.60
Total return: 712.75%
Average Annual Total Return: 27.00%
Starting investment: $10,000.00
Ending investment: $81,294.29
Years: 8.77
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 02/23/2009
End date: 11/28/2017
Start price/share: $11.03
End price/share: $77.05
Dividends collected/share: $10.60
Total return: 694.65%
Average Annual Total Return: 26.67%
Starting investment: $10,000.00
Ending investment: $79,460.92
Years: 8.77
Date Ratio
06/20/19951 for 6
01/28/19973 for 2
HOT is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

HOTR Split History
HOV Split History
HRB Split History
HSNI Split History
HTHT Split History
HTSI Split History
HVT Split History
IHG Split History
IMAX Split History
IPG Split History

Trovagene, Inc. (TROV)
Celldex Therapeutics, Inc. (CLDX)
Pulmatrix, Inc. (PULM)
Titan Pharmaceuticals, Inc. (TTNP)
SPORTSCENE GROUP INC. (SPS.A.CA)
Bio-Path Holdings, Inc. (BPTH)
Enghouse Systems Limited (ENGH.CA)
Camber Energy, Inc. (CEI)
IRET (IRET)
Diffusion Pharmaceuticals Inc. (DFFN)
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