 |
Video: What is a Stock Split?
|
 |
J.Jill, Inc. is a national lifestyle brand, which provides apparel, footwear and accessories. Co.'s operating segments consist of its retail and direct channels. Its products are marketed under the J.Jill brand name and sold primarily through two channels: its ecommerce platform and catalog (Direct) and its retail stores (Retail). Direct channel consists of its Website and catalog orders. Its Website also provides customers with a range of colors and sizes than available in its stores. In addition to its core assortment, the Co. has three sub-brands, Pure Jill, Wearever, and Fit. It also offers accessory collections, such as scarves and jewelry. According to our JILL split history records, J.Jill has had 4 splits. | |
 |

J.Jill (JILL) has 4 splits in our JILL split history database. The first split for JILL took place on July 01, 1998. This was a 3 for 2
split, meaning for each 2
shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. JILL's second split took place on July 01, 2002. This was a 3 for 2 split, meaning for each 2 shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1500 share position pre-split, became a 2250 share position following the split. JILL's third split took place on March 18, 2019. This was a 1191 for 1000 split, meaning for each 1000 shares of JILL owned pre-split, the shareholder now owned 1191 shares. For example, a 2250 share position pre-split, became a 2679.75 share position following the split. JILL's 4th split took place on November 10, 2020. This was a 1 for 5 reverse split, meaning for each 5 shares of JILL owned pre-split, the shareholder now owned 1 share. For example, a 2679.75 share position pre-split, became a 535.95 share position following the split.
When a company such as J.Jill splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as J.Jill conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.
Looking at the JILL split history from start to finish, an original position size of 1000 shares would have turned into 535.95 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into J.Jill shares, starting with a $10,000 purchase of JILL, presented on a split-history-adjusted basis factoring in the complete JILL split history.

Growth of $10,000.00
With Dividends Reinvested
|
Start date: |
03/10/2017 |
|
End date: |
02/12/2025 |
|
Start price/share: |
$54.35 |
|
End price/share: |
$24.98 |
|
Starting shares: |
183.99 |
|
Ending shares: |
185.37 |
|
Dividends reinvested/share: |
$0.21 |
|
Total return: |
-53.69% |
|
Average Annual Total Return: |
-9.25% |
|
Starting investment: |
$10,000.00 |
|
Ending investment: |
$4,629.61 |
|
Years: |
7.93 |
|
|
Growth of $10,000.00
Without Dividends Reinvested
|
Start date: |
03/10/2017 |
|
End date: |
02/12/2025 |
|
Start price/share: |
$54.35 |
|
End price/share: |
$24.98 |
|
Dividends collected/share: |
$0.21 |
|
Total return: |
-53.65% |
|
Average Annual Total Return: |
-9.24% |
|
Starting investment: |
$10,000.00 |
|
Ending investment: |
$4,633.66 |
|
Years: |
7.93 |
|
|
 |
Date |
Ratio |
07/01/1998 | 3 for 2
| 07/01/2002 | 3 for 2 | 03/18/2019 | 1191 for 1000 | 11/10/2020 | 1 for 5 |
|
 |