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J.Jill is a holding company. Through its subsidiaries, Co. is a women's apparel brand. Co.'s products are marketed under the J.Jill brand name and sold via its retail and direct channels. Co.'s range of apparel spans knit and woven tops, bottoms and dresses as well as sweaters and outerwear. Co. also provides footwear and accessories, such as scarves, jewelry and hosiery. The main products are designed and merchandised in-house, grounded with styles and fabrications that are represented across a season. Co. has two sub-brands: Pure Jill, which is designed with a minimalist approach to style; and Wearever, which consists of its refined rayon jersey knit collection for work, travel and home. According to our JILL split history records, J.Jill has had 3 splits.
JILL split history picture
J.Jill (JILL) has 3 splits in our JILL split history database. The first split for JILL took place on July 01, 1998. This was a 3 for 2 split, meaning for each 2 shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. JILL's second split took place on July 01, 2002. This was a 3 for 2 split, meaning for each 2 shares of JILL owned pre-split, the shareholder now owned 3 shares. For example, a 1500 share position pre-split, became a 2250 share position following the split. JILL's third split took place on March 18, 2019. This was a 1191 for 1000 split, meaning for each 1000 shares of JILL owned pre-split, the shareholder now owned 1191 shares. For example, a 2250 share position pre-split, became a 2679.75 share position following the split.

When a company such as J.Jill splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the JILL split history from start to finish, an original position size of 1000 shares would have turned into 2679.75 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into J.Jill shares, starting with a $10,000 purchase of JILL, presented on a split-history-adjusted basis factoring in the complete JILL split history. JILL split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 03/09/2017
End date: 06/19/2019
Start price/share: $10.62
End price/share: $1.55
Dividends collected/share: $0.00
Total return: -85.40%
Average Annual Total Return: -57.06%
Starting investment: $10,000.00
Ending investment: $1,459.26
Years: 2.28
Date Ratio
07/01/19983 for 2
07/01/20023 for 2
03/18/20191191 for 1000
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