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MediaAlpha is a holding company. Through its subsidiaries, Co. engages in end customer acquisition for insurance carriers, distributors and other clients in various verticals, including property and casualty insurance, health insurance and life insurance. Co. has created a global insurance customer acquisition technology platform. Co.'s platform allows buyers to target consumers and to determine their pricing based on how they value various consumer segments. Buyers utilizing Co.'s data science capabilities make decisions on how to acquire customers. Simultaneously, Co. provides its supply partners the insights and tools they need to drive competition for their consumers and maximize yield. According to our MAX split history records, MediaAlpha has had 2 splits.
MAX split history picture
MediaAlpha (MAX) has 2 splits in our MAX split history database. The first split for MAX took place on April 14, 1997. This was a 5 for 4 split, meaning for each 4 shares of MAX owned pre-split, the shareholder now owned 5 shares. For example, a 1000 share position pre-split, became a 1250 share position following the split. MAX's second split took place on June 18, 2003. This was a 1 for 2 reverse split, meaning for each 2 shares of MAX owned pre-split, the shareholder now owned 1 share. For example, a 1250 share position pre-split, became a 625 share position following the split.

When a company such as MediaAlpha splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as MediaAlpha conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the MAX split history from start to finish, an original position size of 1000 shares would have turned into 625 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into MediaAlpha shares, starting with a $10,000 purchase of MAX, presented on a split-history-adjusted basis factoring in the complete MAX split history. MAX split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/29/2020
End date: 05/23/2024
Start price/share: $32.85
End price/share: $17.78
Dividends collected/share: $0.00
Total return: -45.88%
Average Annual Total Return: -15.81%
Starting investment: $10,000.00
Ending investment: $5,412.46
Years: 3.57
Date Ratio
04/14/19975 for 4
06/18/20031 for 2
MAX is categorized under the Materials sector; below are some other companies in the same sector that also have a history of stock splits:

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MER Split History
MERC Split History
MGA Split History
MGG Split History
MHK Split History

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