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Video: What is a Stock Split?

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Millennial Media is engaged in the business of providing mobile advertising solutions to advertisers and developers. At the core of Co.'s solutions and services that it provides to developers and advertisers, is MYDAS, its mobile advertising technology, along with its data assets. Co. provides tools and services that allow developers to display video ads, banner ads, media ads and native ad formats from its platform. Co. provides programmatic buying capabilities to advertisers through its ad exchange and through its demand side platform, mmDSP. Co. provides developers reporting and analytics through an integrated dashboard on its mMedia portal. According to our MM split history records, MM has had 3 splits.
MM split history picture
MM (MM) has 3 splits in our MM split history database. The first split for MM took place on October 21, 1993. This was a 3 for 2 split, meaning for each 2 shares of MM owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. MM's second split took place on June 20, 1996. This was a 4 for 3 split, meaning for each 3 shares of MM owned pre-split, the shareholder now owned 4 shares. For example, a 1500 share position pre-split, became a 2000 share position following the split. MM's third split took place on October 14, 1997. This was a 2 for 1 split, meaning for each share of MM owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split.

When a company such as MM splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.

Looking at the MM split history from start to finish, an original position size of 1000 shares would have turned into 4000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into MM shares, starting with a $10,000 purchase of MM, presented on a split-history-adjusted basis factoring in the complete MM split history. MM split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 06/25/2014
End date: 10/23/2015
Start price/share: $4.46
End price/share: $1.75
Dividends collected/share: $0.00
Total return: -60.76%
Average Annual Total Return: -50.54%
Starting investment: $10,000.00
Ending investment: $3,924.05
Years: 1.33
Date Ratio
10/21/19933 for 2
06/20/19964 for 3
10/14/19972 for 1
MM is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

MNI Split History
MNRO Split History
MSGN Split History
MTH Split History
MW Split History
MXPT Split History
NCMI Split History
NETC Split History
NFLX Split History
NTE Split History

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Crown Electrokinetics Corp. (CRKN)
Medalist Diversified REIT, Inc. (MDRR)
Medalist Diversified REIT, Inc. (MDRR)
Qilian International Holding Group Limited (QLI)
Bluejay Diagnostics, Inc. (BJDX)
Atara Biotherapeutics, Inc. (ATRA)
GRI Bio, Inc. (GRI)
Williams-Sonoma, Inc. (WSM)
Workhorse Group Inc. (WKHS)
Virgin Galactic Holdings, Inc. (SPCE)
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