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Video: What is a Stock Split?


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Monster Beverage is a holding company. Through its subsidiaries, Co. develops, markets, sells and distributes energy drink beverages and concentrates for energy drink beverages. Co. has the following operating and reportable segments: Monster Energy® Drinks segment, which is primarily comprised of Co.'s Monster Energy® drinks and Reign Total Body Fuel™ energy drinks; Strategic Brands segment, which is comprised primarily of the various energy drink brands from The Coca-Cola Company, as well as its energy drinks; and Other segment, which is comprised of certain prod ucts sold by American Fruits and Flavors, LLC, a wholly-owned subsidiary, to independent third-party customers. According to our MNST split history records, Monster Beverage has had 3 splits.
MNST split history picture
Monster Beverage (MNST) has 3 splits in our MNST split history database. The first split for MNST took place on February 16, 2012. This was a 2 for 1 split, meaning for each share of MNST owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. MNST's second split took place on November 10, 2016. This was a 3 for 1 split, meaning for each share of MNST owned pre-split, the shareholder now owned 3 shares. For example, a 2000 share position pre-split, became a 6000 share position following the split. MNST's third split took place on February 29, 1988. This was a 1 for 50 reverse split, meaning for each 50 shares of MNST owned pre-split, the shareholder now owned 1 share. For example, a 6000 share position pre-split, became a 120 share position following the split.

When a company such as Monster Beverage splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Monster Beverage conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the MNST split history from start to finish, an original position size of 1000 shares would have turned into 120 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Monster Beverage shares, starting with a $10,000 purchase of MNST, presented on a split-history-adjusted basis factoring in the complete MNST split history. MNST split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/29/2010
End date: 10/28/2020
Start price/share: $8.54
End price/share: $77.37
Dividends collected/share: $0.00
Total return: 805.97%
Average Annual Total Return: 24.64%
Starting investment: $10,000.00
Ending investment: $90,593.82
Years: 10.01
Date Ratio
02/16/20122 for 1
11/10/20163 for 1
02/29/19881 for 50
MNST is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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