Split History
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Video: What is a Stock Split?


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Playboy Enterprises is a media and lifestyle marketing company. Co. has three segments: the Entertainment Group, which includes the production, marketing and sales of programming under the Playboy, Spice and other brand names; the Print/Digital Group, which includes the publication of Playboy magazine, special editions, other domestic publications, licensing of international editions of Playboy magazine and the digital platforms of the Internet and mobile; and the Licensing Group, which includes the licensing of consumer products carrying one or more of its trademarks and/or images, Playboy-branded retail stores, location-based entertainment venues and other marketing activities. According to our PLA split history records, PLA has had 1 split.
PLA split history picture
PLA (PLA) has 1 split in our PLA split history database. The split for PLA took place on June 07, 1990. This was a 2 for 1 split, meaning for each share of PLA owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split.

When a company such as PLA splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.

Looking at the PLA split history from start to finish, an original position size of 1000 shares would have turned into 2000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into PLA shares, starting with a $10,000 purchase of PLA, presented on a split-history-adjusted basis factoring in the complete PLA split history. PLA split adjusted history picture
PLA -- use the split history when considering split-adjusted past price performance.

Date Ratio
06/07/19902 for 1
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