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Revlon is a holding company. Through its subsidiaries, Co. manufactures, markets and sells beauty and personal care products worldwide. Co.'s segments are: Revlon, which includes cosmetics, hair color and hair care, beauty tools and skin care products sold under the Revlon brand; Elizabeth Arden, which is comprised of skin care, color cosmetics and fragrances under the Elizabeth Arden brand; Portfolio, which includes a lineup of products sold to hair and nail salons and salon distributors, including hair color, shampoos, styling products, nail polishes and nail enhancements; and Fragrances which includes the development, marketing and distribution of certain owned and licensed fragrances. According to our REV split history records, Revlon has had 2 splits.
REV split history picture
Revlon (REV) has 2 splits in our REV split history database. The first split for REV took place on May 15, 2003. This was a 106 for 100 split, meaning for each 100 shares of REV owned pre-split, the shareholder now owned 106 shares. For example, a 1000 share position pre-split, became a 1060 share position following the split. REV's second split took place on September 16, 2008. This was a 1 for 10 reverse split, meaning for each 10 shares of REV owned pre-split, the shareholder now owned 1 share. For example, a 1060 share position pre-split, became a 106 share position following the split.

When a company such as Revlon splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Revlon conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the REV split history from start to finish, an original position size of 1000 shares would have turned into 106 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Revlon shares, starting with a $10,000 purchase of REV, presented on a split-history-adjusted basis factoring in the complete REV split history. REV split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 08/14/2012
End date: 08/11/2022
Start price/share: $13.50
End price/share: $6.73
Dividends collected/share: $0.00
Total return: -50.15%
Average Annual Total Return: -6.73%
Starting investment: $10,000.00
Ending investment: $4,983.14
Years: 10.00
Date Ratio
05/15/2003106 for 100
09/16/20081 for 10
REV is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

RGR Split History
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SAFM Split History
SAP Split History
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SFD Split History
SGC Split History
SGOC Split History
SHOO Split History
SKX Split History

Also explore: REV shares outstanding history

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