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Revlon is a holding company. Through its subsidiaries, Co. operates in four segments: Consumer, which is comprised of products that are marketed, distributed and sold under brands such as Revlon, Almay, SinfulColors and Pure Ice in cosmetics, Revlon ColorSilk in women's hair color, Revlon in beauty tools, and Mitchum in anti-perspirant deodorants; Professional, which markets, distributes and sells products under brands such as Revlon Professional in hair color and hair care; Elizabeth Arden, which markets, distributes and sells fragrances, skin care and color cosmetics under brands such as Skin Illuminating, SUPERSTART, and Prevage; and Other, which includes the CBBeauty Group business. According to our REV split history records, Revlon has had 2 splits.
REV split history picture
Revlon (REV) has 2 splits in our REV split history database. The first split for REV took place on May 15, 2003. This was a 106 for 100 split, meaning for each 100 shares of REV owned pre-split, the shareholder now owned 106 shares. For example, a 1000 share position pre-split, became a 1060 share position following the split. REV's second split took place on September 16, 2008. This was a 1 for 10 reverse split, meaning for each 10 shares of REV owned pre-split, the shareholder now owned 1 share. For example, a 1060 share position pre-split, became a 106 share position following the split.

When a company such as Revlon splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Revlon conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the REV split history from start to finish, an original position size of 1000 shares would have turned into 106 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Revlon shares, starting with a $10,000 purchase of REV, presented on a split-history-adjusted basis factoring in the complete REV split history. REV split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 06/22/2009
End date: 06/19/2019
Start price/share: $4.47
End price/share: $23.12
Starting shares: 2,237.14
Ending shares: 2,257.68
Dividends reinvested/share: $0.17
Total return: 421.97%
Average Annual Total Return: 17.97%
Starting investment: $10,000.00
Ending investment: $52,181.81
Years: 10.00
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 06/22/2009
End date: 06/19/2019
Start price/share: $4.47
End price/share: $23.12
Dividends collected/share: $0.17
Total return: 420.96%
Average Annual Total Return: 17.95%
Starting investment: $10,000.00
Ending investment: $52,093.44
Years: 10.00
Date Ratio
05/15/2003106 for 100
09/16/20081 for 10
REV is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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