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Rocky Mountain Chocolate Factory is a holding company. Through its subsidiaries, Co. is an international franchisor, confectionery manufacturer and retail operator. Co. manufactures chocolate candies and other confectionery products. Co.'s wholly-owned subsidiary, U-Swirl International, Inc. (U-Swirl), franchises and operates self-serve frozen yogurt cafes. Co. also sells its candy in selected locations outside of its system of retail stores and licenses the use of its brand with certain consumer products. U-Swirl operates self-serve frozen yogurt cafes under the names U-Swirl, Yogurtini, CherryBerry, Yogli Mogli Frozen Yogurt, Fuzzy Peach Frozen Yogurt, Let's Yo! and Aspen Leaf Yogurt. According to our RMCF split history records, Rocky Mountain Chocolate Factory has had 8 splits.
RMCF split history picture
Rocky Mountain Chocolate Factory (RMCF) has 8 splits in our RMCF split history database. The first split for RMCF took place on March 05, 2002. This was a 4 for 3 split, meaning for each 3 shares of RMCF owned pre-split, the shareholder now owned 4 shares. For example, a 1000 share position pre-split, became a 1333.33333333333 share position following the split. RMCF's second split took place on February 02, 2004. This was a 3 for 2 split, meaning for each 2 shares of RMCF owned pre-split, the shareholder now owned 3 shares. For example, a 1333.33333333333 share position pre-split, became a 2000 share position following the split. RMCF's third split took place on May 11, 2004. This was a 11 for 10 split, meaning for each 10 shares of RMCF owned pre-split, the shareholder now owned 11 shares. For example, a 2000 share position pre-split, became a 2200 share position following the split. RMCF's 4th split took place on February 24, 2005. This was a 105 for 100 split, meaning for each 100 shares of RMCF owned pre-split, the shareholder now owned 105 shares. For example, a 2200 share position pre-split, became a 2310 share position following the split. RMCF's 5th split took place on June 14, 2005. This was a 4 for 3 split, meaning for each 3 shares of RMCF owned pre-split, the shareholder now owned 4 shares. For example, a 2310 share position pre-split, became a 3080 share position following the split. RMCF's 6th split took place on July 18, 2007. This was a 105 for 100 split, meaning for each 100 shares of RMCF owned pre-split, the shareholder now owned 105 shares. For example, a 3080 share position pre-split, became a 3234 share position following the split. RMCF's 7th split took place on August 01, 1988. RMCF's 8th split took place on August 02, 1988. This was a 1 for 3 reverse split, meaning for each 3 shares of RMCF owned pre-split, the shareholder now owned 1 share. For example, a 3234 share position pre-split, became a 1078 share position following the split.

When a company such as Rocky Mountain Chocolate Factory splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Rocky Mountain Chocolate Factory conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share.

Looking at the RMCF split history from start to finish, an original position size of 1000 shares would have turned into 1078 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Rocky Mountain Chocolate Factory shares, starting with a $10,000 purchase of RMCF, presented on a split-history-adjusted basis factoring in the complete RMCF split history. RMCF split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 10/29/2010
End date: 10/28/2020
Start price/share: $9.49
End price/share: $2.64
Starting shares: 1,053.74
Ending shares: 1,574.02
Dividends reinvested/share: $4.33
Total return: -58.45%
Average Annual Total Return: -8.40%
Starting investment: $10,000.00
Ending investment: $4,156.67
Years: 10.01
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/29/2010
End date: 10/28/2020
Start price/share: $9.49
End price/share: $2.64
Dividends collected/share: $4.33
Total return: -26.55%
Average Annual Total Return: -3.04%
Starting investment: $10,000.00
Ending investment: $7,342.65
Years: 10.01
Date Ratio
03/05/20024 for 3
02/02/20043 for 2
05/11/200411 for 10
02/24/2005105 for 100
06/14/20054 for 3
07/18/2007105 for 100
08/01/19881 for 1
08/02/19881 for 3
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