 |
 Video: What is a Stock Split?
|
|
|
| comScore is a global information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. Co. creates its products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television, over the top devices, direct to consumer applications, and movie screens with demographics and other descriptive information. Co. has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. According to our SCOR split history records, comScore has had 1 split. | |
|
comScore (SCOR) has 1 split in our SCOR split history database. The split for SCOR took place on August 10, 2000. This was a 2 for 1 split, meaning for each share of SCOR owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split.
When a company such as comScore splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the SCOR split history from start to finish, an original position size of 1000 shares would have turned into 2000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into comScore shares, starting with a $10,000 purchase of SCOR, presented on a split-history-adjusted basis factoring in the complete SCOR split history.
Growth of $10,000.00
Without Dividends Reinvested
|
| Start date: |
01/29/2013 |
|
| End date: |
01/27/2023 |
|
| Start price/share: |
$14.76 |
|
| End price/share: |
$1.27 |
|
| Dividends collected/share: |
$0.00 |
|
| Total return: |
-91.40% |
|
| Average Annual Total Return: |
-21.75% |
|
| Starting investment: |
$10,000.00 |
|
| Ending investment: |
$860.68 |
|
| Years: |
10.00 |
|
|
|
| Date |
Ratio |
| 08/10/2000 | 2 for 1 |
|
|
Free SCOR Email Alerts:
