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Scripps (E.W.) is a media enterprise with interests in local and national media brands. Co.'s media businesses are organized into the following reportable business segments: Local Media and National Media. Co.'s Local Media segment is comprised of its local broadcast television stations and their related digital operations. Co. produces news, information and entertainment content that informs and engages its local communities. In addition, Co.'s television stations run network programming, syndicated programming and original programming. Co.'s National Media segment represents its collection of national media brands including Katz, Midroll, and Newsy. According to our SSP split history records, Scripps has had 3 splits.
SSP split history picture
Scripps (SSP) has 3 splits in our SSP split history database. The first split for SSP took place on September 13, 2004. This was a 2 for 1 split, meaning for each share of SSP owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. SSP's second split took place on July 16, 2008. This was a 1 for 3 reverse split, meaning for each 3 shares of SSP owned pre-split, the shareholder now owned 1 share. For example, a 2000 share position pre-split, became a 666.666666666667 share position following the split. SSP's third split took place on April 01, 2015. This was a 1127 for 1000 split, meaning for each 1000 shares of SSP owned pre-split, the shareholder now owned 1127 shares. For example, a 666.666666666667 share position pre-split, became a 751.333333333333 share position following the split.

When a company such as Scripps splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. When a company such as Scripps conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the SSP split history from start to finish, an original position size of 1000 shares would have turned into 751.333333333333 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Scripps shares, starting with a $10,000 purchase of SSP, presented on a split-history-adjusted basis factoring in the complete SSP split history. SSP split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 04/20/2009
End date: 04/18/2019
Start price/share: $1.45
End price/share: $22.60
Starting shares: 6,896.55
Ending shares: 7,303.57
Dividends reinvested/share: $1.28
Total return: 1,550.61%
Average Annual Total Return: 32.36%
Starting investment: $10,000.00
Ending investment: $165,031.78
Years: 10.00
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 04/20/2009
End date: 04/18/2019
Start price/share: $1.45
End price/share: $22.60
Dividends collected/share: $1.28
Total return: 1,546.90%
Average Annual Total Return: 32.33%
Starting investment: $10,000.00
Ending investment: $164,658.11
Years: 10.00
Date Ratio
09/13/20042 for 1
07/16/20081 for 3
04/01/20151127 for 1000
SSP is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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