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 Video: What is a Stock Split?
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| Valassis Communications is a media and marketing services company. Co.'s reportable segments are: Shared Mail, which combines the individual print advertisements of clients into a single shared mail package delivered through the United States Postal Service; Neighborhood Targeted, which includes newspaper inserts and Run-of-Press; and Free-standing Inserts, which include booklets containing promotions distributed through newspapers and shared mail. Co.'s other lines of business include International, Digital Media and Services, which includes Brand.net, NCH Marketing Services, Inc., Valassis Canada, Inc., Promotion Watch, Inc., and its in-store business. According to our VCI split history records, VCI has had 1 split. | |
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VCI (VCI) has 1 split in our VCI split history database. The split for VCI took place on May 13, 1999. This was a 3 for 2
split, meaning for each 2
shares of VCI owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split.
When a company such as VCI splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the VCI split history from start to finish, an original position size of 1000 shares would have turned into 1500 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into VCI shares, starting with a $10,000 purchase of VCI, presented on a split-history-adjusted basis factoring in the complete VCI split history.
VCI -- use the split history when considering split-adjusted past price performance. |
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| Date |
Ratio |
| 05/13/1999 | 3 for 2
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