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Vitacost.com is an online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals (which it refers to as vitamins and dietary supplements), and cosmetics, personal care products, pet products, sports nutrition and health foods. Co. provides products in a range of potency levels and dosage forms for its dietary supplements such as tablets, capsules, vegi-capsules, softgels, gelcaps, liquids and powders. Co. sells its products to consumers mainly via its website, www.vitacost.com. These products encompass four categories: Vitamins, Minerals, Herbs and Supplements; Sports Nutrition; Beauty; and Natural and Organic Food. According to our VITC split history records, VITC has had 1 split.
VITC split history picture
VITC (VITC) has 1 split in our VITC split history database. The split for VITC took place on February 25, 1997. This was a 3 for 1 split, meaning for each share of VITC owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 3000 share position following the split.

When a company such as VITC splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the VITC split history from start to finish, an original position size of 1000 shares would have turned into 3000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into VITC shares, starting with a $10,000 purchase of VITC, presented on a split-history-adjusted basis factoring in the complete VITC split history. VITC split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 09/24/2009
End date: 08/18/2014
Start price/share: $12.05
End price/share: $7.99
Dividends collected/share: $0.00
Total return: -33.69%
Average Annual Total Return: -8.04%
Starting investment: $10,000.00
Ending investment: $6,631.09
Years: 4.90
Date Ratio
02/25/19973 for 1
VITC is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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