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Vera Bradley is a designer of women's handbags, luggage and travel items, fashion and home accessories, and gifts. Co. has two segments: Direct and Indirect. The Direct business consists of sales of Vera Bradley products through Co.'s full-line and factory outlet stores, verabradley.com, direct-to-consumer eBay sales, and Co.'s annual outlet sale in Fort Wayne, IN. The Indirect business consists of sales of Vera Bradley products to specialty retail locations, as well as department stores, national accounts, third party e-commerce sites, third-party inventory liquidators, and sales generated through licensing agreements. According to our VRA split history records, Vera Bradley has had 1 split.
VRA split history picture
Vera Bradley (VRA) has 1 split in our VRA split history database. The split for VRA took place on June 15, 2004. This was a 1 for 10 reverse split, meaning for each 10 shares of VRA owned pre-split, the shareholder now owned 1 share. For example, a 1000 share position pre-split, became a 100 share position following the split.

When a company such as Vera Bradley conducts a reverse share split, it is usually because shares have fallen to a lower per-share pricepoint than the company would like. This can be important because, for example, certain types of mutual funds might have a limit governing which stocks they may buy, based upon per-share price. The $5 and $10 pricepoints tend to be important in this regard. Stock exchanges also tend to look at per-share price, setting a lower limit for listing eligibility. So when a company does a reverse split, it is looking mathematically at the market capitalization before and after the reverse split takes place, and concluding that if the market capitilization remains stable, the reduced share count should result in a higher price per share. Looking at the VRA split history from start to finish, an original position size of 1000 shares would have turned into 100 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Vera Bradley shares, starting with a $10,000 purchase of VRA, presented on a split-history-adjusted basis factoring in the complete VRA split history. VRA split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 10/21/2010
End date: 12/10/2018
Start price/share: $24.85
End price/share: $10.09
Dividends collected/share: $0.00
Total return: -59.40%
Average Annual Total Return: -10.48%
Starting investment: $10,000.00
Ending investment: $4,059.86
Years: 8.14
Date Ratio
06/15/20041 for 10
VRA is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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