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Video: What is a Stock Split?
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Viad is a provider of experiential leisure travel and live events and marketing experiences company with operations in the U.S., Canada, the U.K., continental Europe, the United Arab Emirates, and Iceland. Co. operates through two segments: Pursuit and GES. Pursuit is an attractions and hospitality company that provides a collection of travel experiences in related destinations. Pursuit markets directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management companies, and retail travel agencies. GES is a provider for live, hybrid, and digital events that partners with brand marketers, exhibitors, and show organizers. According to our VVI split history records, Viad has had 3 splits. | |
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Viad (VVI) has 3 splits in our VVI split history database. The first split for VVI took place on July 05, 1994. This was a 2 for 1
split, meaning for each share of VVI owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. VVI's second split took place on November 05, 2013. This was a 11 for 10 split, meaning for each 10 shares of VVI owned pre-split, the shareholder now owned 11 shares. For example, a 2000 share position pre-split, became a 2200 share position following the split. VVI's third split took place on February 05, 2014. This was a 1062 for 1000 split, meaning for each 1000 shares of VVI owned pre-split, the shareholder now owned 1062 shares. For example, a 2200 share position pre-split, became a 2336.4 share position following the split.
When a company such as Viad splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the VVI split history from start to finish, an original position size of 1000 shares would have turned into 2336.4 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Viad shares, starting with a $10,000 purchase of VVI, presented on a split-history-adjusted basis factoring in the complete VVI split history.

Growth of $10,000.00
With Dividends Reinvested
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Start date: |
10/07/2013 |
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End date: |
10/04/2023 |
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Start price/share: |
$20.89 |
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End price/share: |
$26.50 |
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Starting shares: |
478.70 |
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Ending shares: |
600.51 |
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Dividends reinvested/share: |
$6.45 |
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Total return: |
59.14% |
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Average Annual Total Return: |
4.76% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$15,918.41 |
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Years: |
10.00 |
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Growth of $10,000.00
Without Dividends Reinvested
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Start date: |
10/07/2013 |
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End date: |
10/04/2023 |
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Start price/share: |
$20.89 |
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End price/share: |
$26.50 |
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Dividends collected/share: |
$6.45 |
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Total return: |
57.72% |
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Average Annual Total Return: |
4.66% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$15,767.15 |
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Years: |
10.00 |
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Date |
Ratio |
07/05/1994 | 2 for 1
| 11/05/2013 | 11 for 10 | 02/05/2014 | 1062 for 1000 |
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