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Video: What is a Stock Split?
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| Wayfair Inc., through its e-commerce platform, offers customers visually inspired browsing, compelling merchandising. Co.'s customers span a range of demographics, with annual household incomes ranging from $25,000 to over $250,000, and also include business professionals, from small startups to global enterprises. Co. also features certain products under its house brands, such as Three Posts and Mercury Row. Through these house brands, the Co. helps its customers navigate its product assortment to find items that match their needs. Co. operates through two segments: U.S. and International. According to our W split history records, Wayfair has had 3 splits. | |
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Wayfair (W) has 3 splits in our W split history database. The first split for W took place on October 02, 1986. This was a 3 for 2
split, meaning for each 2
shares of W owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. W's second split took place on October 01, 1987. This was a 3 for 2
split, meaning for each 2
shares of W owned pre-split, the shareholder now owned 3 shares. For example, a 1500 share position pre-split, became a 2250 share position following the split. W's third split took place on October 03, 1995. This was a 3 for 2
split, meaning for each 2
shares of W owned pre-split, the shareholder now owned 3 shares. For example, a 2250 share position pre-split, became a 3375 share position following the split.
When a company such as Wayfair splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the W split history from start to finish, an original position size of 1000 shares would have turned into 3375 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Wayfair shares, starting with a $10,000 purchase of W, presented on a split-history-adjusted basis factoring in the complete W split history.

Growth of $10,000.00
Without Dividends Reinvested
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| Start date: |
06/20/2016 |
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| End date: |
06/16/2026 |
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| Start price/share: |
$40.23 |
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| End price/share: |
$83.16 |
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| Dividends collected/share: |
$0.00 |
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| Total return: |
106.71% |
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| Average Annual Total Return: |
7.54% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$20,678.90 |
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| Years: |
9.99 |
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| Date |
Ratio |
| 10/02/1986 | 3 for 2
| | 10/01/1987 | 3 for 2
| | 10/03/1995 | 3 for 2
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