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Williams-Sonoma is a retailer of products for the home. Co. has two reportable segments, e-commerce and retail. The e-commerce segment has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation and Mark and Graham, which sell Co.'s products through its e-commerce websites and direct-mail catalogs. The retail segment, which includes Co.'s franchise operations, has the following merchandise strategies: Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell Co.'s products through its retail stores. According to our WSM split history records, Williams Sonoma has had 5 splits.
WSM split history picture
Williams Sonoma (WSM) has 5 splits in our WSM split history database. The first split for WSM took place on July 02, 1990. This was a 3 for 2 split, meaning for each 2 shares of WSM owned pre-split, the shareholder now owned 3 shares. For example, a 1000 share position pre-split, became a 1500 share position following the split. WSM's second split took place on February 22, 1994. This was a 3 for 2 split, meaning for each 2 shares of WSM owned pre-split, the shareholder now owned 3 shares. For example, a 1500 share position pre-split, became a 2250 share position following the split. WSM's third split took place on September 27, 1994. This was a 3 for 2 split, meaning for each 2 shares of WSM owned pre-split, the shareholder now owned 3 shares. For example, a 2250 share position pre-split, became a 3375 share position following the split. WSM's 4th split took place on May 18, 1998. This was a 2 for 1 split, meaning for each share of WSM owned pre-split, the shareholder now owned 2 shares. For example, a 3375 share position pre-split, became a 6750 share position following the split. WSM's 5th split took place on May 10, 2002. This was a 2 for 1 split, meaning for each share of WSM owned pre-split, the shareholder now owned 2 shares. For example, a 6750 share position pre-split, became a 13500 share position following the split.

When a company such as Williams Sonoma splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the WSM split history from start to finish, an original position size of 1000 shares would have turned into 13500 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Williams Sonoma shares, starting with a $10,000 purchase of WSM, presented on a split-history-adjusted basis factoring in the complete WSM split history. WSM split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 08/18/2009
End date: 08/16/2019
Start price/share: $14.10
End price/share: $63.30
Starting shares: 709.22
Ending shares: 901.80
Dividends reinvested/share: $12.11
Total return: 470.84%
Average Annual Total Return: 19.03%
Starting investment: $10,000.00
Ending investment: $57,090.56
Years: 10.00
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 08/18/2009
End date: 08/16/2019
Start price/share: $14.10
End price/share: $63.30
Dividends collected/share: $12.11
Total return: 434.82%
Average Annual Total Return: 18.26%
Starting investment: $10,000.00
Ending investment: $53,503.08
Years: 10.00
Date Ratio
07/02/19903 for 2
02/22/19943 for 2
09/27/19943 for 2
05/18/19982 for 1
05/10/20022 for 1
WSM is categorized under the Services sector; below are some other companies in the same sector that also have a history of stock splits:

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