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Video: What is a Stock Split?


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Baidu is a holding company. Through its subsidiaries, Co. is an artificial intelligence (AI) company. Baidu Brain, Co.'s main AI technology engine, has enabled it to develop new AI businesses. Co.'s operations are organized into two segments, consisting of Baidu Core and iQIYI. Within Baidu Core, Co.'s product and services offerings are categorized as follows: Mobile Ecosystem, Baidu Cloud and Apollo Intelligent Driving and Other Growth Initiatives. iQIYI is an online entertainment service. iQIYI's platform features iQIYI original content, as well as a library of other professionally produced content, professional user generated content and user-generated content. According to our BIDU split history records, Baidu has had 1 split.
BIDU split history picture
Baidu (BIDU) has 1 split in our BIDU split history database. The split for BIDU took place on May 12, 2010. This was a 10 for 1 split, meaning for each share of BIDU owned pre-split, the shareholder now owned 10 shares. For example, a 1000 share position pre-split, became a 10000 share position following the split.

When a company such as Baidu splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.

Looking at the BIDU split history from start to finish, an original position size of 1000 shares would have turned into 10000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Baidu shares, starting with a $10,000 purchase of BIDU, presented on a split-history-adjusted basis factoring in the complete BIDU split history. BIDU split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 02/04/2013
End date: 01/31/2023
Start price/share: $107.20
End price/share: $134.68
Dividends collected/share: $0.00
Total return: 25.63%
Average Annual Total Return: 2.31%
Starting investment: $10,000.00
Ending investment: $12,563.96
Years: 9.99
Date Ratio
05/12/201010 for 1
BIDU is categorized under the Technology sector; below are some other companies in the same sector that also have a history of stock splits:

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