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Clorox is a manufacturer and marketer of consumer products. Co. sells its products primarily through grocery and mass retail outlets, e-commerce channels, wholesale distributors and medical supply distributors. Co. markets brand names, including its namesake bleach and cleaning products, Pine-Sol® cleaners, Liquid-Plumr® clog removers, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and container products, Kingsford® charcoal, Renew Life® digestive health products, Hidden Valley® dressings and sauces, Brita® water-filtration products, and Burt's Bees® natural personal care products. Co. has four segments: Cleaning, Household, Lifestyle and International. According to our CLX split history records, Clorox has had 3 splits.
CLX split history picture
Clorox (CLX) has 3 splits in our CLX split history database. The first split for CLX took place on June 02, 1987. This was a 2 for 1 split, meaning for each share of CLX owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. CLX's second split took place on September 03, 1997. This was a 2 for 1 split, meaning for each share of CLX owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split. CLX's third split took place on August 24, 1999. This was a 2 for 1 split, meaning for each share of CLX owned pre-split, the shareholder now owned 2 shares. For example, a 4000 share position pre-split, became a 8000 share position following the split.

When a company such as Clorox splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the CLX split history from start to finish, an original position size of 1000 shares would have turned into 8000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Clorox shares, starting with a $10,000 purchase of CLX, presented on a split-history-adjusted basis factoring in the complete CLX split history. CLX split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 03/23/2007
End date: 03/22/2017
Start price/share: $64.24
End price/share: $137.17
Starting shares: 155.67
Ending shares: 209.79
Dividends reinvested/share: $23.79
Total return: 187.77%
Average Annual Total Return: 11.14%
Starting investment: $10,000.00
Ending investment: $28,771.02
Years: 10.01
 
Growth of $10,000.00
Without Dividends Reinvested

Start date: 03/23/2007
End date: 03/22/2017
Start price/share: $64.24
End price/share: $137.17
Dividends collected/share: $23.79
Total return: 150.56%
Average Annual Total Return: 9.61%
Starting investment: $10,000.00
Ending investment: $25,044.95
Years: 10.01
Date Ratio
06/02/19872 for 1
09/03/19972 for 1
08/24/19992 for 1
CLX is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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