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 Video: What is a Stock Split?
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| CSS Industries is a creative consumer products company, focused on the seasonal, gift and craft categories. Co. designs, manufactures, procures, distributes and sells a range of craft and gift consumer products, which include ribbons and bows, trims, buttons, sewing patterns, knitting needles, needle arts, as well as kids' crafts, among others. Co. also designs, manufactures, procures, distributes and sells a range of seasonal consumer products. Christmas products include packaging ribbons and bows, boxed greeting cards, gift bags and gift boxes, among others. Co.'s Valentine's Day product offerings include classroom exchange Valentine's Day cards and other related Valentine's Day products. According to our CSS split history records, CSS has had 2 splits. | |
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CSS (CSS) has 2 splits in our CSS split history database. The first split for CSS took place on September 01, 1993. This was a 2 for 1
split, meaning for each share of CSS owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. CSS's second split took place on July 11, 2003. This was a 3 for 2 split, meaning for each 2 shares of CSS owned pre-split, the shareholder now owned 3 shares. For example, a 2000 share position pre-split, became a 3000 share position following the split.
When a company such as CSS splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the CSS split history from start to finish, an original position size of 1000 shares would have turned into 3000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into CSS shares, starting with a $10,000 purchase of CSS, presented on a split-history-adjusted basis factoring in the complete CSS split history.
Growth of $10,000.00
With Dividends Reinvested
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| Start date: |
12/09/2014 |
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| End date: |
03/03/2020 |
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| Start price/share: |
$32.58 |
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| End price/share: |
$9.40 |
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| Starting shares: |
306.94 |
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| Ending shares: |
363.46 |
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| Dividends reinvested/share: |
$3.32 |
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| Total return: |
-65.83% |
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| Average Annual Total Return: |
-18.55% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$3,415.54 |
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| Years: |
5.24 |
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Growth of $10,000.00
Without Dividends Reinvested
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| Start date: |
12/09/2014 |
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| End date: |
03/03/2020 |
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| Start price/share: |
$32.58 |
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| End price/share: |
$9.40 |
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| Dividends collected/share: |
$3.32 |
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| Total return: |
-60.96% |
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| Average Annual Total Return: |
-16.44% |
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| Starting investment: |
$10,000.00 |
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| Ending investment: |
$3,904.93 |
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| Years: |
5.24 |
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| Date |
Ratio |
| 09/01/1993 | 2 for 1
| | 07/11/2003 | 3 for 2 |
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