Split History
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Amazon.com serves consumers, sellers, developers, enterprises, and content creators via its retail websites and focus on selection, price, and convenience. Co. also manufactures and sells electronic devices. Co. provides programs that enables seller to sell their products on its websites and their own websites and to fulfill orders through Co., and programs that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Co. serves developers and enterprises through its Amazon Web services segment, which provides access to technology infrastructure. In addition, Co. provides services, such as advertising services and co-branded credit card agreements. According to our AMZN split history records, Amazon.com has had 3 splits.
AMZN split history picture
Amazon.com (AMZN) has 3 splits in our AMZN split history database. The first split for AMZN took place on June 02, 1998. This was a 2 for 1 split, meaning for each share of AMZN owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. AMZN's second split took place on January 05, 1999. This was a 3 for 1 split, meaning for each share of AMZN owned pre-split, the shareholder now owned 3 shares. For example, a 2000 share position pre-split, became a 6000 share position following the split. AMZN's third split took place on September 02, 1999. This was a 2 for 1 split, meaning for each share of AMZN owned pre-split, the shareholder now owned 2 shares. For example, a 6000 share position pre-split, became a 12000 share position following the split.

When a company such as Amazon.com splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the AMZN split history from start to finish, an original position size of 1000 shares would have turned into 12000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Amazon.com shares, starting with a $10,000 purchase of AMZN, presented on a split-history-adjusted basis factoring in the complete AMZN split history. AMZN split adjusted history picture

Growth of $10,000.00
Without Dividends Reinvested

Start date: 08/22/2007
End date: 08/21/2017
Start price/share: $78.50
End price/share: $953.29
Dividends collected/share: $0.00
Total return: 1,114.38%
Average Annual Total Return: 28.34%
Starting investment: $10,000.00
Ending investment: $121,398.72
Years: 10.01
Date Ratio
06/02/19982 for 1
01/05/19993 for 1
09/02/19992 for 1
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