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Video: What is a Stock Split?

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Estee Lauder Companies is a manufacturer and marketer of skin care, makeup, fragrance and hair care products. Co.'s products are sold under a number of brand names including: Estee Lauder, Clinique, Origins, MzAzC, Bobbi Brown, La Mer, Jo Malone London, Aveda and Too Faced. Co. is also the licensee for fragrances and/or cosmetics sold under various designer brand names, including Tommy Hilfiger, Donna Karan New York, DKNY, Michael Kors, Kiton, Ermenegildo Zegna and Tory Burch. In addition, Co. manufactures and sells products under the Prescriptives, RODIN olio lusso and FLIRT! brands. Co. also develops and sells products under a license from Kiton. According to our EL split history records, Estee Lauder Cos. has had 2 splits.
EL split history picture
Estee Lauder Cos. (EL) has 2 splits in our EL split history database. The first split for EL took place on June 03, 1999. This was a 2 for 1 split, meaning for each share of EL owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. EL's second split took place on January 23, 2012. This was a 2 for 1 split, meaning for each share of EL owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split.

When a company such as Estee Lauder Cos. splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business. Looking at the EL split history from start to finish, an original position size of 1000 shares would have turned into 4000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into Estee Lauder Cos. shares, starting with a $10,000 purchase of EL, presented on a split-history-adjusted basis factoring in the complete EL split history. EL split adjusted history picture

Growth of $10,000.00
With Dividends Reinvested

Start date: 05/22/2009
End date: 05/21/2019
Start price/share: $16.20
End price/share: $168.14
Starting shares: 617.28
Ending shares: 695.61
Dividends reinvested/share: $9.13
Total return: 1,069.60%
Average Annual Total Return: 27.87%
Starting investment: $10,000.00
Ending investment: $116,944.33
Years: 10.00
Growth of $10,000.00
Without Dividends Reinvested

Start date: 05/22/2009
End date: 05/21/2019
Start price/share: $16.20
End price/share: $168.14
Dividends collected/share: $9.13
Total return: 994.29%
Average Annual Total Return: 27.02%
Starting investment: $10,000.00
Ending investment: $109,397.06
Years: 10.00
Date Ratio
06/03/19992 for 1
01/23/20122 for 1
EL is categorized under the Consumer sector; below are some other companies in the same sector that also have a history of stock splits:

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FLO Split History
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