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Video: What is a Stock Split?
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The Gap is a collection of lifestyle brands providing apparel, accessories, and personal care products for women, men, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. Co. is an omni-channel retailer, with sales to customers both in stores and online, through Co.-operated and franchise stores, Co.-owned websites, and third-party arrangements. Co. has Co.-operated stores in the U.S, Canada, Japan, Italy, China, Taiwan, and Mexico. Co. also has franchise agreements with unaffiliated franchisees to operate Old Navy, Gap, Banana Republic, and Athleta stores throughout Asia, Europe, Latin America, the Middle East, and Africa. According to our GPS split history records, GPS has had 6 splits. | |
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GPS (GPS) has 6 splits in our GPS split history database. The first split for GPS took place on October 23, 1990. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 1000 share position pre-split, became a 2000 share position following the split. GPS's second split took place on July 23, 1991. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 2000 share position pre-split, became a 4000 share position following the split. GPS's third split took place on April 11, 1996. This was a 2 for 1
split, meaning for each share of GPS owned pre-split, the shareholder now owned 2 shares. For example, a 4000 share position pre-split, became a 8000 share position following the split. GPS's 4th split took place on December 23, 1997. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 8000 share position pre-split, became a 12000 share position following the split. GPS's 5th split took place on December 01, 1998. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 12000 share position pre-split, became a 18000 share position following the split. GPS's 6th split took place on June 22, 1999. This was a 3 for 2
split, meaning for each 2
shares of GPS owned pre-split, the shareholder now owned 3 shares. For example, a 18000 share position pre-split, became a 27000 share position following the split.
When a company such as GPS splits its shares, the market capitalization before and after the split takes place remains stable, meaning the shareholder now owns more shares but each are valued at a lower price per share. Often, however, a lower priced stock on a per-share basis can attract a wider range of buyers. If that increased demand causes the share price to appreciate, then the total market capitalization rises post-split. This does not always happen, however, often depending on the underlying fundamentals of the business.
Looking at the GPS split history from start to finish, an original position size of 1000 shares would have turned into 27000 today. Below, we examine the compound annual growth rate — CAGR for short — of an investment into GPS shares, starting with a $10,000 purchase of GPS, presented on a split-history-adjusted basis factoring in the complete GPS split history.

Growth of $10,000.00
With Dividends Reinvested
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Start date: |
04/29/2015 |
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End date: |
08/21/2024 |
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Start price/share: |
$39.67 |
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End price/share: |
$24.55 |
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Starting shares: |
252.08 |
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Ending shares: |
350.31 |
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Dividends reinvested/share: |
$6.58 |
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Total return: |
-14.00% |
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Average Annual Total Return: |
-1.60% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$8,604.20 |
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Years: |
9.32 |
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Growth of $10,000.00
Without Dividends Reinvested
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Start date: |
04/29/2015 |
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End date: |
08/21/2024 |
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Start price/share: |
$39.67 |
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End price/share: |
$24.55 |
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Dividends collected/share: |
$6.58 |
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Total return: |
-21.54% |
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Average Annual Total Return: |
-2.57% |
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Starting investment: |
$10,000.00 |
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Ending investment: |
$7,845.30 |
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Years: |
9.32 |
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Date |
Ratio |
10/23/1990 | 2 for 1
| 07/23/1991 | 2 for 1
| 04/11/1996 | 2 for 1
| 12/23/1997 | 3 for 2
| 12/01/1998 | 3 for 2
| 06/22/1999 | 3 for 2
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